A pioneer of the Russian e-commerce market, with a website launched in 2003. The company is one of the leaders in the Russian Federation in sales of electronics and large household appliances, the company's turnover in 2024 exceeded 40 billion rubles. Today, Holodilnik.ru is a diversified holding with an omnichannel sales model:
- own offline showrooms;
- own online sales - through the website, mobile app and call-center;
- online sales through major marketplaces;
- running of branded retail stores for leading brands including Haier, Candy, Grundig, Huawei, DeLonghi;
- B2B sales;

An IT company developing a digital platform through which installation, repair and maintenance, and recycling services for TV/audio, household and climate control appliances are provided. The project was launched in 2022 and has been showing strong growth since then. By the end of 2024, over 25,000 completed requests and over 22,000 satisfied users assisted by the Mytech team. The efficient work of masters and call center operators is ensured by own software products, including both back-office and front-end (mobile applications for masters and end users). The service's partners are the world's leading manufacturers of appliances, as well as major Russian marketplaces and retail chains.

A full-service high-tech company engaged in the design, production management and supply of innovative home appliances, their sales and further service. The project was launched in 2022 and today the company offers about 20 product categories (including refrigerators, dishwashers, washers and dryers, stoves, hoods, wine cabinets, microwave ovens, etc.) and about 200 models of appliances. By the end of 2024, more than 40,000 unique units of products under the Zugel brand have been sold. Technological partners of the brand are major international manufacturers, including TCL, Vestel, Midea. All products are tested in laboratories and have all the necessary international certifications.

One of the leading importers of electronics and household appliances to the Russian market in a wide range of categories. The company has been operating since 2022 and is a supplier to major retail chains, including DNS, Technopark and others. Turnover in 2024 exceeded RUB 1 billion.